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Contests / Bormioli Pharma Augmented Reality Experience / Brief

Contest detail page.

What should i do now?

  • Read the brief
  • Download the material files (if available)
  • Upload your design


  • upload phase
  • community vote
  • client choices


01 Dec 23

22 entries





New idea contest on Bormioli Pharma and Desall invite you to develop augmented reality solutions aimed at revolutionising the administration of medications packaged in vials and rigid bottles.

Company description

At Bormioli Pharma, we design and manufacture pharmaceutical packaging systems that reach millions of patients worldwide every year. With 9 factories across Europe and over 1,400 dedicated employees, we proudly distribute our products to more than 100 countries.

We see ourselves as a “start-up” with over a century of experience, originating from a historic industrial background and becoming an independent company in 2017. This unique position allows us to be both stable and dynamic. In recent years, we have consistently invested in enhancing our production capabilities, acquiring new businesses, and, most importantly, driving growth through innovation.

Embracing this spirit, we have developed our own Open Innovation model, a system that promotes skill-sharing and external collaboration in our processes. We firmly believe that collaboration fuels change and that fresh ideas have the power to improve people’s lives.

The brief is available in the following languages:
- English
- Italian

Download the Material files.

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What we are looking for

Bormioli Pharma is seeking augmented reality (AR) solutions to offer users an array of multimedia content related to medications in rigid packaging by recognising specific elements (e.g., a QR code or the packaging itself). We are particularly interested in solutions for:

● Injection vials
● Syrup bottles
● Pill bottles
● Ampoules with drip administration for ophthalmic or oral care


To ensure the proper development of your projects, please consider the following guidelines:

Product type (updated 05/06/2023)
You are invited to design AR solutions integrated in a dedicated app aimed at innovating drug intake and packaging use through a variety of multimedia content. Specifically, the AR solutions should be able to:

● Minimise the risk of errors or misunderstandings related to the packaging’s functionality.
● Enhance safety when taking the medication (dosage, administration method, etc.).
● Boost active participation and adherence to patient care.
● Strengthen patient confidence in the treatment.
● Share educational, informative, and historical content about conditions, treatments, pharmaceutical companies, etc.
● Display all information related to the medication found in the package leaflet (leaflet).

Further suggestions for additional AR features are welcome, with the overall aim of making the use of medications within the packaging easier, safer, and more enjoyable.

The app constitutes the secondary focus of the call. It may incorporate software that recognises packaging, text, brand names, or other content on the packaging, activating the augmented reality elements without necessarily requiring or scanning a specific tag.
Inclusion of commercial features within the app is permitted, such as the option to repurchase the medication.

For references on corporate visual identity and a range of downloadable resources, please visit this link. The company logo can be found in the downloadable Material files.

Target and usage
The product is designed for patients and non-professional users to use personally and independently in their daily routines, primarily at home. Access to the contents will primarily be facilitated through smartphones.

Required materials

Detailed description
Up to 5 low-res images to effectively present your project

The project description and low-res images can be uploaded via the dedicated form in the Upload page. Images should be in 4:3 format, with .jpg, .gif or .png file formats acceptable. The colour mode should be RGB and the maximum size of a single file should be 1 MB.

A presentation outlining the app and AR features
● App screens in vector format
● A video demonstrating the app’s functionality

The summary presentation and the other materials listed above should be attached in the Upload page as a .zip folder with a maximum size of 100MB.

Judging criteria
The entries will be evaluated based on the following criteria:

Innovation 5/5
Functionality / usability 5/5
Technical feasibility 5/5
Aesthetic quality 4/5
Project presentation 4/5

English – Desall is an international community, so all texts (abstract, description, tags, etc.) must be written in English.

Contest Timeline UPDATED
Add the contest to your calendar

Upload phase: 04 May 2023 – 14 September 2023 (1:59 PM UTC) (PREVIOUSLY: 19 July 2023)
Concept review: 06 June 2023 (1.59 PM UTC)
Client vote: from 14 September 2023
Winner announcement: tentatively by the end of November 2023

Concept review (optional)
Participants have the opportunity to request an optional review of their project by the Desall team by the date indicated above. To do so, they must 1) save their project as a draft from the upload page and 2) send a request to the Desall team via email at or through the contact form. The review is not mandatory and only provides an opportunity for participants to receive feedback but does not constitute a necessary condition for participation or provide any advantage in the final evaluation by the Sponsor.

Participation criteria
Participation is free and open to creative talents of any nationality aged 18 or older. Participants may submit one or more projects, but only projects published on the website from the upload page dedicated to the contest will be accepted.

1°: €5000
The selection of winners will be the result of an indisputable evaluation by the Sponsor. Originality, feasibility, and coherence with the brief will be taken into consideration.

Extra Award (option right fee)
Throughout the duration of the option right, the Sponsor offers an additional opportunity to all participants by setting the compensation of €2500 for the purchase of the license for the economic exploitation of projects not recognized as winning proposals. For more information, log in and read the Contest Agreement from the upload page. For questions about the brief, use the “Have a question” button or write to


Since we are an international Community, all texts provided with your uploads (abstract, description, tags, etc.) should be written in English.

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Desall required files

Minimum 1 image, up to 5.
Recommended dimensions: 960 x 720px (player size) ; allowed format: .jpg , .gif , .png; color mode: RGB;
allowed resolution: 72 dpi ; max file (for each one) size: 1 mb.






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