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Contests / Extraordinary coffee moment / Gallery / An extraordinary coffee moment...a long time in the making

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In designing the display and tasting booth, complexity without complication was kept in mind. It was important to keep the design simple but still interesting and attention grabbing in a retail environment. Taking the idea the “extraordinary coffee moment” and expanding on it with “…a long time in the making” allows for an opportunity to development an infographic within the display units to make customers aware of illy and its rich history. The displayer provides room for the required 48 packages and informative leaflets. And the tasting booth provides an opportunity to display product in a marketplace style.

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