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Contests / HiBed Smart Packaging / Brief

Contest detail page.

What should i do now?

  • Read the brief
  • Download the material files (if available)
  • Upload your design


  • upload phase
  • community vote
  • client choices


29 Jul 21

21 entries




New packaging design contest on Hi-Interiors and Desall invite you to design a new smart and sustainable packaging for HiBed, the second smart bed generation that the company is getting ready to launch on the market.

Company description

The contest is promoted by the Italian scale up Hi-Interiors, known in the global market for the launch of the technology revolution in the furniture industry.

What we are looking for

The brief is available in the following languages:
- Italian
- English

Download the Material files

Start creating your inspiration wall using the Inspiration tab and get inspired by the hints of other creatives!

We are looking for a new packaging solution, which is designed to optimize the utilisation of packaging materials and for this reason we suggest the use of alternative materials to the traditional ones (wholly or partially). Since we are talking about high-quality products made in Italy and purchased worldwide, you should take into account the best protection to the components of the HiBed product, during the logistic phase in order to avoid any damage caused by shipment. HiBed is composed of a series of parts (ref. HiBed-Components-Details.pdf included in the Material Files), assembled in 15 dedicated packages, which are shipped individually. In addition, each package should be designed individually or combined in order to get a secondary function (side-product), so that it can be reused after removing internal parts.

For additional information about the HiBed please visit the website


For the correct realisation of your proposals, keep into consideration the following guidelines:

Product typology: goal of the contest is the development of a new concept of smart packaging to guarantee an efficient and safe worldwide shipment of the smart bed HiBed.

Sustainable approach (must-have): Hibed packaging should be durable by using sustainable, innovative and performing materials and also have a competitive price.
It will be appreciated the selection of recycled materials of production waste in circular economy supply chains. The materials should be lightweight, resistant and aesthetically pleasing to the touch and to the sight.

Side product (nice to have): taking into account the high quality of the product and the possibility that it could be relocated from a home to another one by using the same packaging, it will be highly appreciated those concepts which, besides reducing the environmental impact, are able to assign a secondary function to the each packaging or combined with each other. Therefore, the packaging may not be changed irreversibly in terms of its integrity and shape, in order to allow subsequent use of its main function. In addition, the use of a graphic design applied to the packaging may be permitted, but product design solutions will be preferred.

For the correct participation in the contest, it is mandatory to present at least one packaging solution for one of the main parts of the bed; for the evaluation it will be taken into account the full design of all the elements of the packaging, especially the ones that will be concretely converted into a side-product.

For details of all bed elements and their packaging size, please refer to the HiBed-Components-Details.pdf file included in the Material Files. You can download it on the contest page.

Technical requirements: for the packaging solutions, you should take into account the following environmentally friendly features. In particular:

-Transportability: since the product is composed of fragile technological components, lacquered wood and aluminium parts, you should propose a solid and robust solution, reminding that the product may be shipped by sea or by air and therefore being exposed to intense movements and consequent strains, such as impacts, pressure and high temperature changes (cold-hot) and so on. Regarding the overall packaging, the volume should be reduced as much as possible, considering that the result has a huge impact on the shipping cost to abroad;

- Sustainability: avoid overpacking using too much materials, choose sustainable alternatives;

- Internal structure: propose solutions by using shapes for curved parts, so that it keeps the internal pieces steady during transportation. In this way they cannot rotate and are able to absorb any shocks caused from incorrect movements or inappropriate overlapping in the composition of the container;

- External structure: avoid sharp edges as much as possible;

- Costs: HiBed budget for the packaging will be about €500-600.

Style and values: the project must be in compliance with the brand’s vision about style, product typology and binding values.
For further information, please refer to the Hi-Interiors_2021_Brand Book.pdf file included in the Material Files.

Deliverables: for the carton solutions you should submit the packaging structure developed in a flat surface in order to facilitate the blanks’ design. For a better evaluation of the projects, it is requested the vector 2D file (.dwg or .dwx but vector .ai or .svg files will also be appreciated) and 3D format (.3ds or .step), so you must attach them in a .ZIP archive to be uploaded on the contest upload page.

Evaluation criteria: in the evaluation of your submissions the Sponsor will take into account the following criteria:

Degree of innovation (5/5): the project is able to efficiently reinterpret the packaging for HiBed using different kind of materials and/or it is able to assign a secondary innovative function to the packaging for its reuse;
Eco-friendliness (5/5): the project’s design is able to answer to low environmental impact requirements;
Technical feasibility (5/5): the project can be easily produced, considering the technical restrictions explained in the brief;
Economic sustainability (4/5): the project is able to satisfy the brand’s needs in term of production costs;
Brand compliance (3/5): the project is in compliance with the brand’s vision about style, product typology and binding values;
Project submission (3/5): the project is complete, exposed in a clear way and satisfy all the requested points from the brief.

Contest timeline
Add the contest to your calendar

Upload phase: 5th February 2021 – 6th May 2021 (2.59 PM UTC)
Client Vote: from 6th May 2021
Winner announcement: approximately before the end of July 2021

Optional deadlines
Concept revision: 8th March 2021 (2.59 PM UTC)

Concept revision: this is the deadline for requiring an optional revision of your project by the Desall team. In order to request a revision, upload your project, include the description project and save it as draft (SAVE DRAFT) from the upload page and send your request to the Desall Team via e-mail or through the contact form. The revision is NOT mandatory: it serves only as a further opportunity for the participants but does not constitute a condition for participation, nor does it constitute any advantage in the final evaluation.

Eligibility and submission
Participation is free of charge and open to designers and creative talents of any nationality aged 18 years or older. Participants can present one or more projects, but only the projects published on the web site, via the upload page related to the Contest will be accepted.

After 12 months following the Date of Expiration of the Contest, if either Desall or the Sponsor has not exercised the option right, the Users will be free to propose their own Projects to third parties, only if the Sponsor’s trademark/brand and/or image are not referenced in any way on such Projects and only if such use is not related to the Projects and their packaging, and also, if the resulting products are not related or referable in any way to Sponsor’s trademarks and/or the Sponsor.

1°: €3000
The selection of the winner by the Sponsor will be the result of an unquestionable evaluation and it will take into account originality, feasibility and consistency with the brief presented.

Option right
For the duration of the option right, the Sponsor offers an extra chance to all participants setting a fee of Euro 2000,00 = (two-thousand/00) for the purchase of the license for the economical exploitation of the projects not-acknowledged as the winning proposals.

For more info, please login and read the Contest Agreement from the upload page. For questions about the brief please use the “Have a question” button or write to We invite you to download the PDF of the brief for some extra guidelines and advices for your submission.


Since we are an international Community, all texts provided with your uploads (abstract, description, tags, etc.) should be written in English.

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Desall required files

Minimum 1 image, up to 5.
Recommended dimensions: 960 x 720px (player size) ; allowed format: .jpg , .gif , .png; color mode: RGB;
allowed resolution: 72 dpi ; max file (for each one) size: 1 mb.






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