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Contests / Modular Food Furniture / Brief

Contest detail page.

What should i do now?

  • Read the brief
  • Download the material files (if available)
  • Upload your design


  • upload phase
  • community vote
  • client choices


28 Sep 20

86 entries




New idea contest on Desall and Enofrigo invite you to propose a concept for an innovative product dedicated to the catering industry, based on new applications of technologies and materials already used by the company.

Company description

Enofrigo, design and functionality for the food service sector
Forty years of passion and unrivalled, innovative and elegant solutions designed to improve the lives of professionals and service quality to customers and users.

What we are looking for

The brief is available in the following languages:
- Italian
- English

Download the Material files

Start creating your inspiration wall using the Inspiration tab and get inspired by the hints of other creatives!

Enofrigo is looking for a new concept of a functional furniture item for the catering industry, in particular for the HORECA sector (Hotel-Restaurant-Café/Catering) and large retailers, through the study of new applications of its technologies and the use of materials already belonging to the company know-how.


For the correct realisation of your proposals, keep into consideration the following guidelines:

Product typology: you are invited to propose a new concept of functional furniture item designed for the catering industry, an innovative and original item in comparison to the current Enofrigo catalogue, realised thanks to the specific know-how of the company on technologies for the refrigeration/heating/preservation of food and on the industrial processing of the materials. Ideally, your product shall be designed with a view to modularity, with the possibly to assemble the product on the spot, right where it needs to be used.

Functionalities: you are free to propose the functionalities you think most appropriate for this context of use (HORECA and mass retailers), keeping into consideration the need to display, stock and prepare food. In particular, you are invited to suggest how you would apply the technologies already employed in other Enofrigo products or the use of other accessory technologies (already available on the market) in support of the technologies already in use (i.e. hydroponic growing, etc.), always referring them to the foodservice and catering industry.

Technologies: in order to exploit the know-how and experience gained by the company in this industry, your product might use one or more technologies already employed in other Enofrigo products, as long as it presents itself as an innovative and original solution. In particular the main technologies of the company are:
- refrigeration, heating (not cooking) and preservation of food;
- control and management of humidity and temperature in closed compartments.
The product might be electric powered and use electric heating elements, if need be. The use of natural gas for heating food is NOT allowed. Your product shall NOT be a product for cooking food.

Your product might be equipped with digital interfaces for the monitoring and control of the various functionalities. It might have a lighting system and include other technologies compatible with the context of use.

For more information about the technologies used by Enofrigo, please refer to the catalogue attached in the Material files.

Industrial processes and materials: ideally, your product shall be realised through the industrial production technologies already used by Enofrigo or its suppliers, in particular:
- Woodworking;
- Aluminium processing (i.e. cutting, soldering, drilling, bending);
- Stainless steel processing;
- Working of glass and double-glazed panels;
- PMMA processing (i.e. Plexiglass);
- Plastics;
- Insulation with injected polyurethane.

You may also suggest the use of composite materials and agglomerates (for ex. agglomerate marble, etc.).

Style: the concept you propose shall be functional and easy to use, well apt to the various contexts of use where it will be installed, ideally customisable based on the client and on the place, presenting itself as a professional product, very attentive to design and aesthetics.

Where to use: your product might be used both in the HORECA world (dining rooms, restaurants, self-service, canteens, etc.) and in contexts related to the large retailers, where the final customer is expected to eat on the spot.

Target: the concept you suggest shall mainly address industry professionals, that is personnel dedicated to the food preparation and service; however, it might also suggest a direct interaction with the final customer, especially for self-service contexts. At all events, your product shall be able to attract the final user for its attention to details and its innovation.

Logo: you are invited to include the Enofrigo logo on your product in a discreet way. You can find the vector logo inside the Material files.

Deliverables: upload all the images that best present your concepts (rendering, descriptions, etc.) and any additional material concerning similar products/technologies; if need be, you can also attach a .ZIP archive containing extra materials.

Evaluation criteria: in the evaluation of your submissions the Sponsor will take into account the following criteria:
Degree of innovation (5/5)
Versatility/customisation (5/5)
Aesthetics (4/5)
Functionality/usability (4/5)
Modularity (3/5)

Contest timeline
Add the contest to your calendar

Upload phase: 04th March 2020 – 11th June 2020 (1.59 PM UTC)
Client Vote: from 11th June 2020
Winner announcement: approximately before the end of September 2020

Optional deadlines
Concept revision: 07th April 2020 (1.59 PM UTC)

Concept revision: deadline for requiring an optional revision of your project by the Desall team. In order to request a revision, upload your project, include the description project and save it as draft (SAVE DRAFT) from the upload page and send your request to the Desall Team via e-mail or through the contact form. The revision is NOT mandatory: it serves only as a further opportunity for the participants but does not constitute a condition for participation, nor does it constitute any advantage in the final evaluation.

Eligibility and submission
Participation is free of charge and open to designers and creative talents of any nationality aged 18 years or older. Participants can present one or more projects, but only the projects published on the web site, via the upload page related to “Modular Food Furniture” will be accepted.

1°: €4000
The selection of the winner by Enofrigo will be the result of an unquestionable evaluation and it will take into account originality, feasibility and consistency with the brief presented.

Option right
For the duration of the option right, the Sponsor offers an extra chance to all participants setting a fee of Euro 2,000.00= (two-thousand/00) for the purchase of the license for the economical exploitation of the projects not-acknowledged as the winning proposals.

For more info, please login and read the Contest Agreement from the upload page. For questions about the brief please use the “Have a question” button or write to We invite you to download the PDF of the brief for some extra guidelines and advices for your submission.


Since we are an international Community, all texts provided with your uploads (abstract, description, tags, etc.) should be written in English.

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Desall required files

Minimum 1 image, up to 5.
Recommended dimensions: 960 x 720px (player size) ; allowed format: .jpg , .gif , .png; color mode: RGB;
allowed resolution: 72 dpi ; max file (for each one) size: 1 mb.






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