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Contests / SZIDF 2019 Gadget Design Award / Brief

Contest detail page.

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  • Read the brief
  • Download the material files (if available)
  • Upload your design


  • upload phase
  • community vote
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15 Oct 19

158 entries




SIDA, the Shenzhen Industrial Design Profession Association, and, invite you all to design the official gadget/souvenir for all the attendees of the Shenzhen International Industrial Design Fair 2019.

Company description

Shenzhen Industrial Design Profession Association (SIDA) is a non-profit organization founded in 2008, the first Chinese association joining World Design Organization (WDO). Till March 2018, SIDA has taken in 851 members from Shenzhen and across the country, and has built the Shenzhen Institute for Innovation Design, the Sino-Finnish Design Park, the Shenzhen Open Innovation Lab (SZOIL), the Hebei Industrial Design Innovation Center (HIDC), an industrial internet design platform and first the industrial design IPR station in China.
As the largest industrial design in Asia, Shenzhen International Industrial Design Fair (SZIDF) ( has been held for 6 years in a row.

What we are looking for

The brief is available in the following languages:
- Italian
- English
- 中國版

Download the Material files

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SIDA and Desall invite you all to design the official for all the participants of the 7th edition of the Shenzhen International Industrial Design Fair (SZIDF) taking place on November 03rd-05th 2019. The gadget/souvenir shall be a NON-technological product. The winner will be selected by a jury consisting of high-level representatives of SIDA and Desall. The official award ceremony will be held in Shenzhen on the night of Nov 3rd 2019. The winner will be given the opportunity to showcase her/his own works at the fair with a free stand and all travel and accommodation expenses covered by the organisation, including other services specified in the Award paragraph.


For the correct realisation of your proposals, keep into consideration the following guidelines:

Product typology: you are invited to design the official gadget/souvenir of the SZIDF 2019 – now at its seven edition – requiring a NON-technological product for everyday needs (for ex. T-shirt, cloth bag, notebook, pen, simple objects, etc.).

Theme: with a view to representing the current edition of the fair, your gadget/souvenir shall express the concept of “ Redesign • Reconnect ”, also by using the promo materials and logo of the fair (see Material files ).

How to use/where to use: the gadget/souvenir shall be a simple product, for daily use.

Size and weight: the gadget/souvenir shall have standard size depending on the product typology you suggest and be easy to carry.

Materials and technologies: you are free to employ the materials you prefer, including plastics, fabrics and other materials suitable for industrial production (not craft production). The gadgets/souvenirs shall have NO electronic components/features as they will need to be produced in time for the fair at a low cost.

Production: the gadgets/souvenirs will be manufactured by a Chinese factory with technologies for the mass production (e.g. injection moulding, etc.).

Logo: the logos of SZIDF and SIDA shall be visible and applied on your products (see Material files ).

Customer typology: your gadgets/souvenirs will be sold to all attendees of the Shenzhen International Industrial Design Fair 2019.

Deliverables: upload all the images that better present your projects (rendering, descriptions, CAD files, etc.) and, if necessary, remember that you can also attach a .ZIP archive containing extra materials.

Jury: all the entries of the contest will be evaluated by a highly skilled jury of representatives of the Shenzhen Industrial Design Profession Association (SIDA) and Desall.

Evaluation criteria: in the evaluation of your submissions the Jury will take into account the following criteria:
Technical feasibility (5/5)
Brand compliance (5/5)
Functionality/usability (4/5)
Aesthetics (4/5)
Degree of Innovation (3/5)

Contest timeline
Add the contest to your calendar

Upload phase: 1st August 2019 – 30th September 2019 (1.59 PM UTC)
Community Vote: 30th September 2019 – 7th October 2019 (1.59 PM UTC)
Jury Vote: from 30th September 2019
Winner announcement: by the end of October 2019 on
Award ceremony: 3rd November 2019, during the SZIDF designers night in Shenzhen

Optional deadlines
End of hidden option: 31st August 2019 (1.59 PM UTC)

End of “hidden option”: deadline for setting the design privacy of your submissions to “hidden” (cf. FAQ )

Eligibility and submission
Participation is free of charge and open to designers and creative talents of any nationality aged 18 years or older. Participants can present one or more projects, but only the projects published on the web site, via the upload page related to “SZIDF 2019 Gadget Design Award” will be accepted.

- International round-trip flight tickets + 4 nights at quasi five-star hotel + airport pick-up & drop-off;
- 6m x 6m standard booth + booth setup (in addition to the products and works of the winner, the booth may also host materials regarding Desall and the award);
- Product prototype;
- One onsite bilingual (English-Chinese) assistant;
- One advertising page in the SZIDF catalogue;
- One page image-text presentation ads on SZIDF website for two years;
- Promotion in SZIDF community;
- Networking opportunities with design masters and design leaders;
- Free pass to all the concurrent forums and workshops;
- Award ceremony during the designers night of SZIDF on Nov 3rd 2019.

The services offered for the award are equal to about EUR 11,000.

For more info, please login and read the Contest Agreement from the upload page. For questions about the brief please use the “Have a question” button or write to We invite you to download the PDF of the brief for some extra guidelines and advices for your submission.


Since we are an international Community, all texts provided with your uploads (abstract, description, tags, etc.) should be written in English.

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Desall required files

Minimum 1 image, up to 5.
Recommended dimensions: 960 x 720px (player size) ; allowed format: .jpg , .gif , .png; color mode: RGB;
allowed resolution: 72 dpi ; max file (for each one) size: 1 mb.






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