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Abstract

Good coffee is art.
Illy says it will delight people by combining taste with aesthetics and inspiring emotional and intellectual involvement by seeking beauty in everything they do. These are the characteristics of the art world. Based on the division of the “Seven Arts” drawn up in 1923 by the Italian poet Ricciotto Canudo, we assigned to each metropolis one of these seven arts, depending on which of these was most representative for the city.

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