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Abstract

The idea behind this graphic design was to understand how and, especially, why re-thinking a new coffee vending machine. My considerations started from the analysis of the ‘traditional’ use of it by consumers, evaluating a generic, standard and passive fruition. At the same time, I focused on the visual communication related to a common experience, try to transform the waiting moment in an interactive and useful one, creating a new visual connection between the monitor and the consumer.

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